Personal Branding Tips - July 30, 2024

Social networking for work, a personal branding worksheet, and more…

In partnership with

You’re officially one step closer… 🚶🏻 To becoming a bit of an influencer in your niche! Because we’ve gathered everything you need to know about building your personal brand and establishing yourself as a leader in your field.

This week’s fuel and work wisdom:

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TODAY’S TO DO 🚩

Create a digital business card. 📱 No more digging around in your wallet when you make a connection! There are apps that allow you to send a digital version of your card to anyone around you.

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GETTING AHEAD 🚀

How to amplify your personal brand online in a week

personal profile

Most people often think that they only need a personal brand if they’re a company owner or trying to become an industry influencer, but that’s far from the truth!

In today’s digital era, it’s essential that we all have a personal brand. This doesn’t mean that you have to spend hours posting videos on social media; rather, it’s simply important to be present and share your thoughts online.

So, how can you create a personal brand in seven days? Follow these tips! 👇

Day 1: Identify your purpose 📣

Try answering the following questions to identify why you’re building your personal brand:

  • Why are you doing this, and what are you trying to say?

  • What is your vision, and where will that vision take you in the next five years?

  • What are you creating?

  • What gaps are you trying to fill? What solutions are you providing?

  • What reputation do you want to build?

Days 2-4: Develop your strategy 🗒️

Now is your time to start planning your content and how you’re going to execute it. Determine the following: 

  • Who is your target audience?

  • Which platforms are you going to use?

  • What type of content are you going to share (video, image, audio, etc)?

  • What’s your niche?

  • Who are you reaching?

  • Which platforms are you going to use to create your posts?

  • What is your sharing schedule?

Days 5-6: Planning and execution ✍️

Now that you have everything figured out, it’s time to start putting pen to paper (or fingers to phone) and create your content. When doing so, stick to a specific theme or brand colors to have a unified image that people will start to relate to you when they scroll past your content.

Day 7: Launch day 💻

The only thing left to do is schedule your posts, and off you go! Be sure to also engage on similar posts to start getting yourself noticed. And don’t forget it takes a while to start receiving engagement, but don’t let that knock you down!

— Joanna Zambas

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GROWTH HUB 🌱

🏗️ TO BUILD: The complete guide to creating an awe-inspiring personal brand that will take you places.

🔍 TO STAND OUT: Want to become more visible in your job search and your career? Better look at your online presence!

🔗 TO CONNECT: Take your LinkedIn networking game to new heights with this collection of tips and strategies.

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HRAddictJoin 1,000s of HR pros for FREE weekly wisdom, latest trends and HR resources to fuel your workforce. Sent every Wednesday.
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🤝 TOGETHER WITH EXPRESS PROS

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Did you know that employee turnover can cost your business as much as 150% of an employee's annual salary? That’s why Express Employment Professionals is here to help you save big on these costs. Their local teams understand the importance of finding the right talent for your business, and they're dedicated to providing personalized workforce solutions tailored to your needs.

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Learn how Express can help you reduce turnover costs, build a stronger workforce, and grow your business. Contact your local team today.

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CAREER INSPO 💡

Emotional intelligence skills have become incredibly sought-after in recent years. Executive coach and business consultant Justin Mecham breaks it all down in an easy-to-follow manner so you can identify areas for improvement!

Emotional intelligence
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IN THE SPOTLIGHT 🔦

Personal branding tips from the marketing guru!

Neil Patel is renowned for his depth of knowledge when it comes to marketing. Within this short clip, he shares his tips on what he would do if he had to build a personal brand from scratch. Check them out below! 👇

Neil Patel
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WORK TRENDS 📈

The number of low-wage workers is dropping. 📉 However, according to a recent Oxfam report, 23 % of US workers (around 39m people) are still earning $ 17 per hour or less. Read the story →

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TODAY’S GIFT ⚡

Your personal brand says a lot about you

Personal branding worksheet

But is it saying the right thing? With our Personal Branding Worksheet, you can make sure it is in just 10 steps. Featuring informative and expository prompts, the worksheet will help you craft your own unique and memorable personal brand.

Stay tuned for more awesome gifts…

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EXTRA BRAIN FUEL 🧠

📧 Subject Lines for Your Job Application: A quick guide to making sure your emails get opened — including examples.

🎨 The Best Careers in Art: A collection of career ideas for art lovers everywhere, along with earnings potential.

🤝 Types of Negotiation Skills: Discover the 15 most important negotiation skills, and learn how to develop them like a pro.

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THE BREAK ROOM 🍴

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Before you run!

Thanks for trusting in us with your career! We’ll be back in your inbox next week, once we've carefully collected the latest stories, resources and career inspo. Reply and let us know your feedback to help us push you further ahead, or vote below!

Catch you on the next one :)

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Created with care by Chris Leitch, Joanna Zambas, and Electra Michaelidou.