LinkedIn Profile Glow Up - Jan 17, 2024 Newsletter

Howdy, y’all! 🤠

We’re back with a special edition on LinkedIn — the starting point for making your mark and connecting with people that you want to notice you. So, let’s talk about the LinkedIn red flags to watch out for, the tips that will help you elevate your profile, and more.

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We normally associate red flags (which are giveaways that something is seriously wrong) with friendships and romantic relationships. 💔 However, they can certainly exist within the context of work, too.

Specifically, people can be giving out red flags on LinkedIn, without even realizing. Let’s talk about it! This is what you should look out for, whether you’re a jobseeker yourself or a recruiter looking for talented candidates:

• Inconsistencies. Does your (or the candidate’s) résumé mention one thing — a particular job title, for example, or a specific date of employment — yet your (or their) LinkedIn profile says another? That’s red flag #1.

• Unprofessional profile pic. One picture is worth a thousand words, they say. That’s how much information it gives us at a single glance. That’s why its quality, angle and lighting matter.

• Vagueness. Are you using verbal trickery to try and inflate your achievements? For example, do you mention “participating in project XYZ” without specifying what your role was? That’s not a good look. 🙅‍♀️

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Elevating your LinkedIn profile in 2024🥵

In the ever-evolving landscape of professional networking, your LinkedIn profile is your digital business card, and keeping it polished is crucial.

As 2024 is well and truly upon us, let’s explore the greatest ways to revamp your LinkedIn presence and make a lasting impression on potential employers, collaborators and clients.

📺 Embrace multimedia storytelling. Words alone can convey so much. Enhance your profile by integrating multimedia elements such as videos, presentations and infographics that showcase your skills and achievements. In the era of remote work, visual storytelling adds a dynamic dimension to your professional narrative.

📢 Craft a captivating headline. Your headline is the first thing people notice. Move beyond the conventional job title and company name, and instead use this space to convey your unique value proposition, highlighting your expertise, passions, or a recent accomplishment. Make it intriguing enough to prompt further exploration.

✅ Showcase your skills with endorsements and recommendations. Boost your credibility by acquiring endorsements for your skills and seeking recommendations from colleagues, supervisors or clients. Authentic testimonials provide a tangible testament to your professional capabilities, fostering trust among those viewing your profile.

👀 Leverage keywords for visibility. Optimize your profile for search by strategically incorporating relevant keywords related to your industry, skills and expertise. This enhances your chances of appearing in searches, while it also demonstrates your awareness of industry trends and terminology.

📄 Engage regularly with content creation. Position yourself as a thought leader by consistently sharing impactful articles, industry updates and your own perspectives. Regular engagement with your network through comments and likes further establishes your presence and keeps you top of mind.

As you embark on your LinkedIn profile update journey in 2024, remember that your digital presence is a living representation of your professional identity. By embracing these strategies, you’ll not only stand out in a crowded digital space but also establish meaningful connections that can propel your career forward.

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Catch you on the flippity flip :)

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